2013 International Conference on Social Media and Society

Under the topic of research methods, this poster proposes to present phenomenology as a favored approach to understanding the experience when using social media. The iterative process designed by Clark Mouskas lends itself to capturing the subcultures formed online as well as designing a better user experience. The methodology can be used to study the people using social media and user acceptance testing for software firms developing new social media application. The poster will present and explain the steps with clearly defined processes and benefits. I will demonstrate how phenomenology was used in my study of global virtual teams. This will include lessons learned and modifications to the process to support a virtual environment. Demonstration will include indexing of key words from research and presenting as word clouds.